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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation
Getting Media Agency Contracts Right
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Media transformation
Ad spend growth to slow in 2025
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
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Digital transformationMedia transformation
Spotlight: 3rd Party Cookies live on… but not for long!
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
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Agency remuneration & contractsMedia transformation
Webinar WFA-IARD sobre Publicidad de Alcohol
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Agency remuneration & contractsMedia transformation
Spotlight: The Future of Media Agency Remuneration
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
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Media transformation
Media Forum Meeting Overview, October 2024
Overview of the WFA Media Forum meeting, held in person in…
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Media transformation
Media Forum, Remote, July 2024
Overview of the WFA Media Forum meeting, held remotely via Zoom
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Media transformation
Media Board, Cannes, June 2024
Overview of the WFA Media Board meeting, held in Cannes in June…
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Media transformation
Media Forum Meeting Overview, Toronto, May 2024
Overview of the WFA Media Forum meeting, held in Toronto
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Media transformation
Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…
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Media transformationMarketing effectiveness
WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…