Posts about Media transformation

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  1.    Getting Media Agency Contracts Right
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformation

    Getting Media Agency Contracts Right
    Open to WFA members only

    WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

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  2.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

    Read more about "Ad spend growth to slow in 2025"
  3.    Spotlight: 3rd Party Cookies live on… but not for long!
    Digital transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

    Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
  4.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Agency remuneration & contractsMedia transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  5.    Spotlight: The Future of Media Agency Remuneration
    Agency remuneration & contractsMedia transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  6.    Media Forum Meeting Overview, October 2024
    Media transformation

    Media Forum Meeting Overview, October 2024

    Overview of the WFA Media Forum meeting, held in person in…

    Read more about "Media Forum Meeting Overview, October 2024"
  7.    Media Forum, Remote, July 2024
    Media transformation

    Media Forum, Remote, July 2024

    Overview of the WFA Media Forum meeting, held remotely via Zoom

    Read more about "Media Forum, Remote, July 2024"
  8.    Media Board, Cannes, June 2024
    Media transformation

    Media Board, Cannes, June 2024

    Overview of the WFA Media Board meeting, held in Cannes in June…

    Read more about "Media Board, Cannes, June 2024"
  9.    Media Forum Meeting Overview, Toronto, May 2024
    Media transformation

    Media Forum Meeting Overview, Toronto, May 2024

    Overview of the WFA Media Forum meeting, held in Toronto 

    Read more about "Media Forum Meeting Overview, Toronto, May 2024"
  10.    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
    Media transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
  11.    WFA Media Forum March 2024: Forum Connect Amsterdam
    Media transformationMarketing effectiveness

    WFA Media Forum March 2024: Forum Connect Amsterdam

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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  12.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"