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Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
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This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
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WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
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Media transformationMarketing effectiveness
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